Build retail teams that deliver on sales targets and represent your brand values
In a world where consumers demand exceptional experiences, retail teams are more important than ever in delivering experiences that inspire loyalty and get consumers talking – in a good way! This Level 2 Retail Assistant apprenticeship teaches employees to help customers in discovering and purchasing products in a way which inspires loyalty and repeat visits.
This apprenticeship is ideal for staff who seek to develop communication, problem-solving, and service delivery skills. They will learn the importance of having a good understanding of stock levels, pricing and product features and the USPs of their brand to deliver a high standard of service, store admin and visual merchandising standards.
KEY INFORMATION
- Learn to use a variety of sales techniques to influence customers’ purchases
- Develop effective communication skills, knowledge of legislative factors and attention to detail
- Build retail teams that deliver on sales targets and represent your brand values
APPRENTICESHIP DETAILS
The Level 2 Retail Assistant apprenticeship supports shop-floor sales teams to improve product knowledge, selling skills, and understanding of retail operations. Drive sales with staff confident in upselling and cross-selling, customer engagement, and maintaining safety and presentation standards for exceptional experiences.
Level 2 Retail Assistant apprentices will gain a broad understanding of how to give advice that helps to sell products and services in a retail environment. They will look at how to create an accessible and well-presented environment, increase their awareness of products and services in order to provide information and advice, and develop knowledge of the different ways customers can shop and pay.
On successful completion of this apprenticeship, learners will be equipped to make a positive contribution to the commercial goals of the business. By understanding the products and services they are selling, they will be able to build customer confidence and achieve targets in areas including sales and customer service. They will also gain the ability to follow stock control measures in line with business objectives.
The Level 2 Retailer apprenticeship costs £5,000 per learner which includes End-Point Assessment.
Funding
Apprenticeships can be funded from your Apprenticeship Levy or by Government Co-Invest. If you do not pay the Levy, the Government will fund 95% of the programme, meaning you pay as little as £250 per person you enrol. We are also able to offer privately funded places for any employees not eligible for apprenticeship funding. For further information about funding options, eligibility and costs, please contact us.
Cost Includes:
- Bespoke off-the-job learning plan
- Programme Manager overseeing the learner journey and apprentice experience
- Delivery of the programme by retail experts
- Blend of sessions including online learning, webinars, in-person workshops, and individual coaching and support
- Preparation and support for End-Point Assessment
- Dedicated Client Manager
- Access to resources including WGSN, LinkedIn Learning, Global Data, Business of Fashion, Fashion/Beauty Monitor and Drapers
- Online e-Portfolio
- Monthly progress report
Duration: 12 months
The Level 2 Retail Assistant apprenticeship typically takes 12 months to complete, followed by a period of end-point assessment of approximately 3 months.
Open Cohort Intakes
September/October
March/April
Enquire now to secure places for your team
Closed Cohorts
We can begin a closed intake apprenticeship at any time that suits your brand. We require a minimum of 10 learners to offer a closed cohort for Level 2 Retail Assistant.
For our closed-access programmes, we can devise a flexible programme and delivery model to support the needs of your business – please get in touch to find out more about the options available.
Off-the-job learning is delivered through a combination of 121 coaching, full day and half day group workshops approximately every 3–4 weeks, which may take place online or in person.
Understanding the Business & Community
- Understand customer profiles, local community needs, and business objectives.
- Know how retail operations affect financial performance (e.g. sales targets, reducing waste).
- Be aware of sustainability, equality, diversity, and inclusion principles.
Customer Interaction & Sales
- Communicate effectively to build loyalty and repeat business.
- Use selling techniques (online and in-store), upsell and cross-sell.
- Promote offers and support sales events throughout the year.
- Understand product features, services, returns, and aftercare policies.
Brand Representation & Reputation
- Represent the brand professionally and with integrity.
- Recognise and respond to issues that could affect reputation.
- Maintain confidentiality and act as a brand ambassador.
Visual Merchandising & Stock Control
- Set up and maintain effective merchandising (including digital/visual).
- Manage stock levels and storage conditions to meet demand and minimise loss.
- Understand how space, layout, and “hot spots” impact sales.
Technology & Systems
- Use digital tools and applications to support customer service and sales.
- Report system issues as needed.
Teamwork & Support
- Support and coach colleagues to improve team performance.
- Understand team roles and how collaboration supports business goals.
- Build inclusive and respectful working relationships.
- Be open to change, work flexibly, and adjust to business needs.
Compliance, Legislation & SUSTAINABILITY
- Follow relevant retail laws (e.g. safety, age restrictions, regulated products).
- Understand responsibilities and act accordingly.
- Take part in business improvement initiatives, especially around sustainability.
End-point assessment
For the Level 2 Retail Assistant apprenticeship, end-point assessment is provided by EFI Awards. EPA typically takes 2-3 months to complete.
EFI Training have provided an incredible development opportunity for a number of our 'top talent' employees.
Katie Battersby, Head of Learning, Development & Culture, Space NK