Develop an organisational coaching culture to drive productivity and retention
Our Level 5 Coaching Professional apprenticeship upskills individuals to enhance professional performance across teams and departments through structured, non-directive approaches. By building advanced interpersonal skills and emotional intelligence, learners will understand how to drive behavioural change to unlock potential and lead transformation.
We can also tailor this standard specifically for retail leaders to equip individuals with practical skills such as setting goals, building trust, and providing effective feedback. This programme is ideal for managers looking to strengthen their expertise in people development techniques, with a focus on real-time, in-the-moment coaching.
KEY INFORMATION
- Equip your people with advanced coaching skills specific to retail roles and situations.
- Develop capabilities to support individual and team development, manage change, and improve performance.
- Enhance employees' professional performance, self-awareness, and listening skills.
- Hybrid programme over 12 months, plus 3 months for EPA.
APPRENTICESHIP DETAILS
The Level 5 Coaching Professional apprenticeship is ideal for mangers aiming to enhance their people development skills, including in-the-moment coaching for immediate impact.
- Open cohorts start in February, May and September
- Closed cohorts can start at any time
- Hybrid, online and in-person delivery
- Practical experience balanced with theoretical learning
Our Level 5 Coaching Professional apprenticeship uis for staff who already work in a role with exposure to team development and want to develop advanced interpersonal skills, emotional intelligence and the ability to drive behavioural change. By building advanced interpersonal skills and emotional intelligence, learners will understand how to drive behavioural change to unlock potential and lead transformation.
Apprentices will develop core leadership skills, build trust and strengthen emotional intelligence to create high-performing teams. With a focus on developing skills in leadership, performance management, and business change, this programme prepares people leaders to inspire their teams and adapt to the ever-evolving demands of their industry.
The Level 5 Coaching Professional apprenticeship costs £5,000 per learner which includes End-Point Assessment.
Funding
Apprenticeships can be funded from your Apprenticeship Levy or by Government Co-Invest. If you do not pay the Levy, the Government will fund 95% of the programme, meaning you pay as little as £250 per person you enrol. We are also able to offer privately funded places for any employees not eligible for apprenticeship funding. For further information about funding options, eligibility and costs, please contact us.
Cost Includes:
- Bespoke off-the-job learning plan
- Programme Manager overseeing the learner journey and apprentice experience
- Delivery of the programme by retail experts
- Blend of sessions including online learning, webinars, in-person workshops, and individual coaching and support
- Preparation and support for End-Point Assessment
- Dedicated Client Manager
- Access to FRA resources including WGSN, LinkedIn Learning, Global Data, Business of Fashion, Fashion/Beauty Monitor and Drapers
- Online e-Portfolio
- Monthly progress report
Duration: 15 months
The Level 5 Coaching Professional apprenticeship typically takes 15 months to complete, followed by a period of end-point assessment of approximately 3 months.
Open Cohort Intakes
February, May and September
Enquire now to secure places for your team
Closed Cohorts
We can begin a closed intake apprenticeship at any time that suits your brand. We require a minimum of 10 learners to offer a closed cohort for Level 5 Coaching Professional.
For our closed-access programmes, we can devise a flexible programme and delivery model to support the needs of your business – please get in touch to find out more about the options available.
The course will consist of a blend of workshops, coaching and progress reviews, approximately every 3 - 4 weeks.
Strategic Alignment & Business Awareness
- Align coaching outcomes with organisational goals, systems, and cultural context.
- Apply understanding of organisational values, leadership styles, and stakeholder agendas.
- Interpret the role of coaching alongside other approaches such as mentoring, counselling, and training.
- Recognise and navigate wider systemic influences on coaching relationships and goals.
Data-Driven Decision Making & Problem Solving
- Use coaching evaluation methods to demonstrate impact, return on investment, and value delivery.
- Gather feedback and use reflective practice models (e.g., Kolb, Gibbs, Schön) to improve coaching effectiveness.
- Identify patterns of thinking, limiting beliefs, and enabling actions to support problem-solving and insight.
- Adjust coaching interventions based on insight, feedback, and observed shifts in energy or understanding.
Planning, Project & Resource Management
- Manage time effectively, balancing coaching responsibilities, documentation, and development.
- Structure coaching sessions using goal-setting tools and track progress toward outcomes.
- Plan and adapt coaching interventions based on preferences, needs, and context.
- Maintain coaching records securely, ensuring compliance with ethical and legal requirements.
Business Improvement & Change Management
- Apply diverse coaching models (e.g., GROW, Gestalt, NLP, Thinking Environment) to facilitate behavioural and mindset change.
- Support continuous growth by applying motivational theories (e.g., Maslow, Herzberg) and human potential models.
- Encourage reflective learning and positive action in individuals, helping them navigate personal and professional transformation.
- Use feedback and questioning to drive deeper awareness and change in those receiving coaching.
People & Performance Management
- Work with individuals to set and achieve meaningful goals aligned to personal and professional outcomes.
- Provide developmental feedback that is constructive, respectful, and facilitates performance improvement.
- Promote autonomy, accountability, and non-dependence within the coaching relationship.
- Understand emotional and social intelligence theories.
Communication & Collaboration
- Communicate the coaching process clearly and professionally, including roles, boundaries, and expectations.
- Build rapport and trust through listening, mirroring, and verbal and non-verbal communication techniques.
- Manage stakeholder relationships effectively.
- Use open and exploratory questioning to encourage self-awareness and deeper understanding.
Compliance, Technology & Professional Conduct
- Uphold ethical codes, confidentiality agreements, and professional boundaries at all times.
- Apply relevant legislation (e.g. Data Protection, safeguarding) within coaching practice.
- Demonstrate inclusivity, celebrate diversity, and actively challenge bias in coaching contexts.
- Promote and embody a coaching mindset across teams and organisations.
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It’s a true collaboration between two organisations that have in common creating opportunities and opening doors for young people.
Andy, Director of Buying Operations, TJX Europe